Amicci: own-made denim and streetwear from Preston

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Amicci is a menswear brand from Preston that started in 2020 with one focus: jeans. Rather than buying in ready-made fabric, it develops its own denim and builds everything around a few named fits, from the skinny Sanko to the straight Lennox and the Maranello flare. Since then the range has grown into jackets, knitwear, tracksuits and T-shirts with a clean streetwear look.

The brand says its denim is made to soften as you wear it and keep its shape through washing. Each fit comes in a few washes, usually black, grey and shades of blue, and some have ripped or printed versions. The navigation lets you shop by fit, which makes it easier to stick with a cut once you find one you like. The shop has a size guide, and size guides also appear on the product pages.

It suits men who like a sharp, fitted silhouette and want to pick a cut that works for them, whether that is slim, straight, flared, stacked or baggy. Most full-price pieces cost between about £60 and £85, and UK orders placed before midday on a weekday go out by DPD for next-day delivery.

What's worth a look

• Lennox Black Straight Jean: a plain straight leg in black, one of the brand's bestsellers, currently £60.
• Maranello Black Flare Jean: the flared fit that Amicci is known for, currently £80. A grey wash is also available.
• Ronin Reflective Black Windbreaker: a new shell jacket with a reflective pattern, currently £80, with matching shell pants sold separately.
• Mesa Ribbed Zip-Through Sweater: a ribbed black knit that works as a light layer, currently £80.
• Mystery Box - Standard: let the brand pick a bundle for you, currently £90. Premium and Ultimate boxes cost more. Mystery box items can be exchanged for another size but not refunded.

Prices can change, so check the product page before you order.

If you are new to the brand, a straight Lennox in black or grey is an easy place to start. You can pair it with a knit or a shell jacket from the same range.

Current offers

• Free UK delivery over £80. Below that, UK delivery costs £5.99.
• Outlet savings. The sale collection has more than 70 reduced lines, with some T-shirts and shorts down from £55-£75 to £15-£20. Sale items can be exchanged or swapped for credit but not refunded.

Amicci also has a newsletter that promises exclusive deals and early access to new drops.

How to save more

• Pair a pair of jeans with a tee or cap to get over £80 and skip the delivery charge.
• Use the size guide before buying from the outlet, since sale items cannot be returned for a refund.
• If you change your mind, send it back within 14 days of receipt for a refund. Between 14 and 28 days you can only exchange or take credit, and return postage is your cost.

Products, prices and offers checked on the store's own website on 4 Oct 2026. Prices and stock can change.

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