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esmale: London menswear and adult store with free delivery over £20

A south London online shop for men, selling underwear, swimwear, gymwear and essentials, with discreet UK delivery and an eight-week returns window.

Store spotlight4 min readAmyBy Amy
A rail of men's checked shirts on hangersesmale logo
Photo: Waldemar Brandt on Unsplash

Shopping at esmale? See all current esmale discount codes and deals, checked regularly.

esmale is an online adult store for men, run by Esmale Limited from a trade park in Balham, south London, and registered as a company in 2011. As well as its adult range, it carries a large choice of men's underwear, swimwear, gymwear and socks from specialist labels such as ADDICTED, Barcode Berlin, C-IN2, Mister B and Locker Gear, plus lubricants and hygiene products.

It suits men who want specialist underwear and swimwear brands that the high street rarely stocks, delivered in plain packaging. The store now ships to UK addresses only, and the site is for adults.

What's worth a look

There is also an underwear section covering briefs, boxers and jocks, and a value packs page for multi-buys.

Current offers

  • Free standard UK delivery on orders over £20. Below that, Royal Mail Tracked 48 costs £2.95.
  • Save 10% when you sign up to the newsletter.
  • Bonus points on every product for logged-in customers, with every 30 points worth £1 off a later order.

Weekday orders placed before 2pm are dispatched the same day, and standard delivery usually takes two to three days. If you need it sooner, DPD next-day delivery costs £5.95 for orders placed before 2pm, Monday to Friday. Parcels arrive in plain packaging with only a small return address, and the payment shows as Esmale London. PayPal isn't accepted, so have a card ready.

How to save more

  • Add a pair of socks or a lubricant to nudge a small order past £20 and skip the delivery charge.
  • Create an account and stay logged in, so each purchase builds up bonus points. Note that points can't be combined with a discount code, so use whichever saves more.
  • Look at the clearance and value pack pages before paying full price for underwear.

Questions can go to the team on freephone 0800 111 4549 or [email protected], and callers from outside the UK can use +44 207 720 1149. The FAQ page explains how orders are processed and packed, and confirms that all prices include VAT, so the only extra at checkout is delivery on orders under £20.

Underwear and swimwear sizing varies between labels, so read the sizing details in each product description before ordering. If something doesn't fit, the eight-week window gives you time to arrange an exchange for a different size.

Over-18s only.

Products, prices and offers checked on the store's own website on 4 Oct 2026. Prices and stock can change.

Ad: affiliate links. If you buy through links in this article we may earn a commission, at no cost to you. esmale didn't pay for this article or check it before we published it. How we make money.

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