Voucher MagpieSport It First: branded sportswear and trainers for less
A discount sportswear shop with thousands of branded trainers, tops and leggings, outlet stores on the south coast and free shipping over £70.
Ad: affiliate links. If you buy through links in this article we may earn a commission, at no cost to you. Sport It First didn't pay for this article or check it before we published it. How we make money.
Sport It First has been selling branded sportswear at reduced prices since 2003, and took on its current name in 2021. The website lists more than 30,000 products from names such as Puma, Under Armour, ASICS, adidas, Lacoste, Calvin Klein and Jack Wolfskin, for men, women and kids. There are also three outlet shops in Poole, Bournemouth and Salisbury. It suits anyone who wants a recognisable brand at a lower price and doesn't mind browsing sale sections to find the right size.
Orders ship from Fakenham in Norfolk, usually within two working days. You can pick DPD Express for one to two working days, DPD Pickup or Royal Mail Tracked 48, and there are Saturday and Sunday DPD options if you order by Friday lunchtime. There's also an app on iOS and Android.
The menus are organised by gender, brand and sport, so it's easy to jump straight to running shoes, football boots, golf polos, padel rackets or ski jackets. Sale sections are split by brand and sport too, including NFL and NBA fan wear, F1 merchandise and a football clearance. Because much of the stock is end of line or past season, the choice of sizes in any one style can be limited, so it pays to filter by size early.
What's worth a look
- Ben Sherman Logo Mens Grey Track Jacket: a full-zip track top, currently £19.99 against a listed £74.99.
- Lacoste Classic Fit Mens Orange Polo Shirt: the classic cotton polo, currently £19.99.
- Calvin Klein Sonia Womens White Trainers: clean white everyday trainers, currently £15.
- Ellesse Campo EMB Womens White Trainers: white leather lace-ups, currently £17.50.
- Skins Series-1 Womens Black 7/8 Leggings: training leggings, currently £13.
Many listings show the original price alongside the current one, which makes it easier to see how much you're saving. Stock moves quickly and sizes can sell out, so prices and availability may change.
Current offers
- Jack Wolfskin sale: up to 65% off selected Jack Wolfskin lines.
- Under Armour golf trousers: buy two pairs and get 10% off.
- Puma Suede XL: the trainers are advertised at £39.99 on the homepage.
- Free shipping: free UK shipping on orders over £70.
How to save more
- If your basket is just under £70, adding a pair of socks or a cap can be cheaper than paying for delivery.
- Check the weekly deal and the under £10 and £10 to £30 sections, which are linked from the Offers menu. They're a good place for socks, caps, tees and basics.
- If something doesn't fit, choose an exchange: exchanges are free, while UK returns have £2.99 deducted from your refund for the return label.
Products, prices and offers checked on the store's own website on 4 Oct 2026. Prices and stock can change.
Sport It First codes & deals today
Puma Suede XL trainers for £39.99
Price as advertised on the homepage banner; sizes subject to availability.
Buy 2, get 10% off Under Armour golf trousers
When buying two pairs of Under Armour golf trousers.
Keep reading
Sephora spotlight: advent calendars and K-beauty offers
Sephora UK has its 2026 advent calendars in and up to 25% off skin and body. Here's what's worth a look, the codes available and how My Sephora membership cuts delivery costs.
Amelia
NearestPlane: a UK-made display showing the plane flying over your home
A small WiFi LED screen, handmade in the UK, that shows the nearest aircraft live, with no app and no subscription.
Elliott
Needs No Label: printed dresses in sizes 8 to 22, plus an outlet worth a look
A UK women's fashion brand known for bold-print midi and maxi dresses, with 10% off your first order and a well-stocked outlet.
Amelia