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UserTrail: heatmaps and session replay, with a free plan

Website behaviour analytics with heatmaps, recordings, funnels and surveys. There's a free plan, and paid plans start at $39 a month billed yearly.

Graphs of website analytics on a laptop screenUserTrail logo
Photo: Luke Chesser on Unsplash

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UserTrail is website analytics software that shows what visitors actually do on your pages. Rather than just counting page views, it records clicks, scrolling and movement, replays visitor sessions, and shows where people drop out of a checkout or sign-up form. It suits small business owners, marketers, agencies and online shops who want to find out why a page isn't working before they redesign it.

Setting it up means adding a small tracking script to your website. Data then appears in a dashboard, and your monthly session allowance is shared across all the sites on your plan. Plans are priced in US dollars, and the terms make site owners responsible for showing visitors the right privacy and consent notices.

What's worth a look

  • Free plan: currently $0, with 500 sessions a month on one website, click and scroll heatmaps, session replays and one month of data.
  • Basic: currently $47 a month, or $39 a month billed yearly, for 10,000 sessions, three websites and six months of data.
  • Standard: currently $94 a month, or $78 billed yearly, for 50,000 sessions, ten websites, recordings of up to 20 minutes and nine months of data.
  • Professional: currently $140 a month, or $117 billed yearly, for 100,000 sessions, 25 websites and 12 months of data.
  • Demo account: a sample dashboard you can look around before signing up.

Paid plans add funnels, surveys, form analytics, journey maps, movement and attention heatmaps, and user permissions for teams. Prices can change.

The main differences between tiers are the number of sessions each month, how many websites you can track, how long a single recording can run (five minutes on Free, up to 30 minutes on Professional) and how long your data is kept. A session is one visitor's recording period, so a site with steady traffic will use its allowance faster than you might expect.

Current offers

  • A free-forever plan with 500 sessions a month.
  • A 14-day free trial of paid features, with no credit card needed to sign up.
  • Lower monthly prices when you pay yearly: Basic drops from $47 to $39 a month.
  • A 14-day money-back guarantee for first-time annual subscribers.

How to save more

  • Install the script on the Free plan first and check how many sessions your site uses in a month before choosing a paid tier. When the allowance runs out, tracking pauses until the next monthly refill.
  • If you're confident, the yearly price saves money on every tier. You also have 14 days to ask for a refund on your first annual plan.
  • Agencies looking after several small sites can share one plan's sessions across them, rather than paying for separate accounts.

Products, prices and offers checked on the store's own website on 4 Oct 2026. Prices and stock can change.

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UserTrail codes & deals today

5%off

USERT5 – 5% Off First 3 Months

Ends 20 Jul ·
14 daysmoney back
New customers

14-day money-back guarantee on annual plans

No code needed ·
$39/moyearly

Lower monthly price when billed yearly

No code needed ·

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