Voucher MagpieFidelis spotlight: fresh dog food in jars, air-dried menus and training treats
Steam-cooked Fresh Menu jars, air-dried food and meaty training treats from Fidelis, plus its codes, free delivery over £49 and Subscribe & Save discounts.
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Fidelis makes dog food and treats and sells them direct to UK owners. Its best-known range is the Fresh Menu: steam-cooked meals in 400g glass jars that keep in the cupboard, so there's no freezer space to find. There's also air-dried food, natural chews, mini training bones, burger bites and dental chewing sticks. The UK side is run from Glasgow, and the brand says it feeds more than 100,000 dogs across the UK and Europe. It suits owners who want to try cooked food without moving to raw feeding, and anyone who goes through a lot of training treats.
What's worth a look
- Fresh Menu Mixed Selection Pack is currently £24.99 for six 400g jars, with 12 and 18-jar packs at £49.79 and £72.99. It includes six recipes, among them pork with buckwheat, rabbit with brown rice and salmon with sweet potato. It's the obvious starting point if you're not sure which flavours your dog will like.
- Air Dried Salmon Menu is currently £24.99 for 1kg, with 2.5kg and 5kg bags at £59.99 and £114.99. It's a dry-style food for owners who want something easier to store and serve than jars, or a fish-based option for dogs who prefer it.
- Mini Chicken Training Bones are currently £3.99 for 100g, or £19.49 for five bags. They're small, soft meat treats made with 95% chicken, handy for pocket-sized rewards on walks and during puppy training.
- Vital Chewing Sticks Beef with Salmon Oil are currently £6.49 for 150g. They're cowhide-and-beef chews with wild salmon oil, giving a dog something to work on after dinner.
Current offers
- 5+1 Fresh Menu: get six jars of the Mixed Selection Pack for the price of five with code 5PLUS1.
- £5 off when you spend £55 with code 5OFF55, or £7 off a £77 spend with code 7OFF77.
- £5 off the 1kg Mini Bones buckets with code 5OFFBONES.
- Standard UK delivery is free on orders of £49 or more (otherwise £4.99), including the Highlands, islands and Channel Islands. Express delivery drops from £7.99 to £3.99 over the same threshold.
- Subscribe & Save takes 5% off your first subscription order, 10% off the second and 15% off every order after that.
How to save more
- If your dog settles on Fidelis, move regular food orders onto a subscription. You can choose a delivery every one to 12 weeks and pause, skip or cancel at any time.
- Combine jars and treats into one basket to reach £49 for free delivery. That takes you close to the £55 threshold for the 5OFF55 code too.
- Treat buckets and multi-bag packs cost less per gram than single 100g bags, so they make sense for regular training sessions.
Products, prices and offers checked on the store's own website on 3 Oct 2026. Prices and stock can change.
Fidelis codes & deals today
£5 off Mini Bones Buckets 1kg Code
£5 off Mini Bones Buckets 1kg Code General Terms and Conditions (GTC) of Sanadog GmbH Table of Contents 1. Scope of Application 2. Conclusion of Contract 3. Right of Withdrawal 4. Prices and Payment Terms 5. Delivery and Shipping Terms 6. Term and Termination of Subscription Contracts 7. Retention of Title 8. Liability for Defects (Warranty) 9. Liability 10. Redemption of Promotional Vouchers 11. Redemption of Gift Vouchers 12. Applicable Law 13. Place of Jurisdiction 14. Alternative Dispute Resolution --- 1) Scope of Application 1.1 These General Terms and Conditions (hereinafter “GTC”) of Sanadog GmbH (hereinafter “the Seller”) shall apply to all contracts for the supply of goods concluded between a consumer or trader (hereinafter “the Customer”) and the Seller in respect of the goods displayed by the Seller in its online shop. The inclusion of the Customer’s own terms and conditions is hereby expressly excluded, unless otherwise agreed. 1.2 These GTC shall apply accordingly to contracts for the supply of vouchers, unless expressly stated otherwise. 1.3 For the purposes of these GTC, a consumer means any natural person who enters into a legal transaction for purposes that are predominantly outside his or her trade, business or profession. 1.4 For the purposes of these GTC, a trader means any natural or legal person or partnership with legal personality who, when entering into a legal transaction, acts in the exercise of his or her trade, business or profession. 1.5 The subject matter of the contract may, depending on the Seller’s product description, be the supply of goods either as a one-off delivery or on a continuing basis (hereinafter “subscription contract”). In the case of a subscription contract, the Seller undertakes to supply the Customer with the goods owed under the contract for the agreed duration at the agreed delivery intervals. --- 2) Conclusion of Contract 2.1 The product descriptions contained in the Seller’s online shop do not consti…
£5 off £55 spend
£5 off £55 spend General Terms and Conditions (GTC) of Sanadog GmbH Table of Contents 1. Scope of Application 2. Conclusion of Contract 3. Right of Withdrawal 4. Prices and Payment Terms 5. Delivery and Shipping Terms 6. Term and Termination of Subscription Contracts 7. Retention of Title 8. Liability for Defects (Warranty) 9. Liability 10. Redemption of Promotional Vouchers 11. Redemption of Gift Vouchers 12. Applicable Law 13. Place of Jurisdiction 14. Alternative Dispute Resolution --- 1) Scope of Application 1.1 These General Terms and Conditions (hereinafter “GTC”) of Sanadog GmbH (hereinafter “the Seller”) shall apply to all contracts for the supply of goods concluded between a consumer or trader (hereinafter “the Customer”) and the Seller in respect of the goods displayed by the Seller in its online shop. The inclusion of the Customer’s own terms and conditions is hereby expressly excluded, unless otherwise agreed. 1.2 These GTC shall apply accordingly to contracts for the supply of vouchers, unless expressly stated otherwise. 1.3 For the purposes of these GTC, a consumer means any natural person who enters into a legal transaction for purposes that are predominantly outside his or her trade, business or profession. 1.4 For the purposes of these GTC, a trader means any natural or legal person or partnership with legal personality who, when entering into a legal transaction, acts in the exercise of his or her trade, business or profession. 1.5 The subject matter of the contract may, depending on the Seller’s product description, be the supply of goods either as a one-off delivery or on a continuing basis (hereinafter “subscription contract”). In the case of a subscription contract, the Seller undertakes to supply the Customer with the goods owed under the contract for the agreed duration at the agreed delivery intervals. --- 2) Conclusion of Contract 2.1 The product descriptions contained in the Seller’s online shop do not constitute binding offer…
£7 off £77 spend
£7 off £77 spend General Terms and Conditions (GTC) of Sanadog GmbH Table of Contents 1. Scope of Application 2. Conclusion of Contract 3. Right of Withdrawal 4. Prices and Payment Terms 5. Delivery and Shipping Terms 6. Term and Termination of Subscription Contracts 7. Retention of Title 8. Liability for Defects (Warranty) 9. Liability 10. Redemption of Promotional Vouchers 11. Redemption of Gift Vouchers 12. Applicable Law 13. Place of Jurisdiction 14. Alternative Dispute Resolution --- 1) Scope of Application 1.1 These General Terms and Conditions (hereinafter “GTC”) of Sanadog GmbH (hereinafter “the Seller”) shall apply to all contracts for the supply of goods concluded between a consumer or trader (hereinafter “the Customer”) and the Seller in respect of the goods displayed by the Seller in its online shop. The inclusion of the Customer’s own terms and conditions is hereby expressly excluded, unless otherwise agreed. 1.2 These GTC shall apply accordingly to contracts for the supply of vouchers, unless expressly stated otherwise. 1.3 For the purposes of these GTC, a consumer means any natural person who enters into a legal transaction for purposes that are predominantly outside his or her trade, business or profession. 1.4 For the purposes of these GTC, a trader means any natural or legal person or partnership with legal personality who, when entering into a legal transaction, acts in the exercise of his or her trade, business or profession. 1.5 The subject matter of the contract may, depending on the Seller’s product description, be the supply of goods either as a one-off delivery or on a continuing basis (hereinafter “subscription contract”). In the case of a subscription contract, the Seller undertakes to supply the Customer with the goods owed under the contract for the agreed duration at the agreed delivery intervals. --- 2) Conclusion of Contract 2.1 The product descriptions contained in the Seller’s online shop do not constitute binding offer…
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