Voucher MagpieTheatre Tickets Direct: West End deals worth booking this autumn
The London ticket seller has discounts on Avenue Q, The Devil Wears Prada, Wicked and Matilda, plus no booking fee on Singin' in the Rain. Here's what's on and how to make the most of it.
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Theatre Tickets Direct is a London ticket agent that sells seats for West End musicals and plays, along with show-and-dinner packages and gift vouchers. It says it has been a member of STAR, the ticket agents' trade body, for over 20 years, and it shows you your seat numbers before you pay. It's handy if you're planning a trip to London or a birthday treat and want to compare discounted performances in one place, especially if you're flexible about which weeknight you go.
What's worth a look
- Avenue Q at the Shaftesbury Theatre: tickets currently from £32 (prices can change). You can save up to 45% on Monday to Friday performances until 4 December 2026. The puppet musical for grown-ups is back in the West End, booking until 3 January 2027. It's a good choice for a night out with friends rather than with children.
- The Devil Wears Prada at the Dominion Theatre: currently from £31. You can save up to 40% on Monday to Friday performances until 16 October 2026, and you need to book by the same date. The musical has songs by Elton John. It's recommended for ages 8 and up.
- Wicked at the Apollo Victoria: currently from £30.24. You can save up to 30% on Tuesday to Friday and Sunday performances between 6 October and 8 November 2026, as long as you book by 11 October. The age guide is 7 and up, which makes it a solid half-term option for older children.
- Matilda at the Cambridge Theatre: currently from £25. You can save up to 30% on performances until 8 November, but Saturday evenings and 23 October to 1 November are excluded. Book by 4 October 2026 to get the deal. It's a family favourite, but under-5s aren't admitted.
- Singin' in the Rain at Sadler's Wells: currently from £15.09, with no booking fee on all performances from 2 June to 3 July 2027. You need to book by 5 October 2026. It's worth a look if you like to plan well ahead.
Current offers
- Save up to 45% on selected West End shows. Avenue Q and English National Ballet's Rhythm Riot are both listed at this level.
- Save up to 40% on The Devil Wears Prada.
- Save up to 30% on Wicked and Matilda.
- No booking fee on Singin' in the Rain at Sadler's Wells.
- Theatre gift vouchers from £25, valid for 24 months.
- A 3% discount is also listed as a current offer.
The site's discount offers page lists everything currently on offer in one place, including shows marked "Special Prices" or "Exclusive Prices".
How to save more
- Read the dates before you pick a show. Almost every deal here only covers certain days or weeks, and many have a "book by" date. Wicked's discount, for example, doesn't apply on Mondays or Saturdays. Pick the deal first and then choose your date, not the other way round.
- Ask about group rates. Each show page has a link to request discounted group tickets, which is worth trying for office trips or big family outings.
- Think about gift vouchers for Christmas. Vouchers come in amounts from £25 to £500, arrive by email straight away and last 24 months. The recipient can wait for a discounted performance before using theirs.
Products, prices and offers checked on the Theatre Tickets Direct website on 3 October 2026. Prices and stock can change.
Theatre Tickets Direct codes & deals today
Theatre gift vouchers from £25, valid for 24 months
Redeemable online towards any show or show-and-meal package; non-refundable.
No booking fee on Singin' in the Rain at Sadler's Wells
Selected show only; performances from 2 June 2027.
Save up to 30% on Wicked and Matilda
Savings vary by date and seat; Wicked at the Apollo Victoria, Matilda at the Cambridge Theatre.
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