Fitness Options: home gym kit from a specialist since 1989

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Fitness Options is an independent fitness equipment specialist that opened in 1989. It used to run a big showroom, but these days it sells mainly online and visits customers to help plan home and company gyms. It suits anyone setting up a serious home gym, or a business kitting out a staff gym, who'd like advice from a team that employs its own installation engineers.

The range covers treadmills, exercise bikes, cross trainers, rowers, multi-gyms, benches, racks and free weights, plus boxing kit. Brands include WaterRower, NordicTrack, Schwinn, Horizon, Bowflex, Spirit and Inspire, and there's also a separate range of Dyaco Medical rehabilitation machines. For businesses, the team offers a gym design service with 2D and 3D visuals so you can see how a room will look before you buy.

What's worth a look

• A1 WaterRower, currently £899. A wooden water-resistance rower, and one of the shop's most popular items.
• Schwinn 700IC Indoor Spin Bike, currently £599, down from £849.
• Horizon T7.0AT @Zone Folding Treadmill, currently £1,299, down from £1,499. A folding design for rooms that double up as something else.
• Half Human Air Bike, currently £799, down from £999. A fan bike for short, hard interval sessions.
• Inspire Body Lift BL1, currently £1,199, if you're after strength equipment rather than cardio.

Prices can change. Some products may need a deposit if new stock won't arrive within 7 to 10 working days, and the team agrees a delivery date before taking payment for online orders. Because the company uses its own engineers, it can also handle installation and servicing after you've bought.

Current offers

• Reduced cardio machines. Lots of treadmills, bikes and rowers show a lower price against the original, including the Schwinn, Horizon and Half Human machines above and the Future T440 folding treadmill at £749 (was £899).
• Free delivery to England and Wales. Delivery is free unless a product says otherwise. Scotland, Northern Ireland and the islands carry a surcharge, so phone for a quote.
• Klarna instalments. You can spread the cost through Klarna at checkout.

We didn't find any discount codes on Fitness Options' own site.

How to save more

• Compare models across brands within the same category. The struck-through prices vary a lot, from around £100 off to several hundred pounds.
• Ask for an installation price before you order. Installation is quoted separately and isn't refundable, so check whether you need it at all.
• Keep the original packaging. If you return a large machine within 14 days, you pay to send it back, and sending it without the box can cost a lot more.

Products, prices and offers checked on the store's own website on 4 Oct 2026. Prices and stock can change.

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Reduced prices on treadmills, bikes and rowers

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