mdlondon: hair dryers, straighteners and styling kit from Michael Douglas
Hairdresser Michael Douglas's brand sells hair dryers, straighteners, curling tools, brushes and a numbered styling range, with tutorials to match.
Shopping at mdlondon? See all current mdlondon discount codes and deals, checked regularly.
mdlondon is the hair tools brand set up by Michael Douglas, a hairdresser with more than 35 years in the business who you may have seen on This Morning or The One Show. The idea came from the daily Instagram Live hair clinics he ran during lockdown, when people kept asking why their hair never looked the way it did when they left the salon. The brand launched in 2022 with the BLOW hair dryer and has since added straighteners, a curling wand, a heated brush, brushes and a range of styling products.
It suits anyone who styles their own hair at home and wants tools plus some guidance on using them, as the site has tutorials and an "Ask Michael" section. Orders ship within the UK by DPD, need a signature, and are free over £50. Overseas customers are pointed to the brand's retail partners.
What's worth a look
- BLOW hair dryer, diffuser and nozzle: the brand's first product, currently £199 with a diffuser and styling nozzle included. Prices can change.
- PHAT hair straightener: wide-plate straighteners, currently reduced to £85 from £129.
- CURL multi curling wand: currently £129, for anyone who wants curls or waves rather than a sleek finish.
- WAVE heated styling brush: a heated barrel brush for adding shape and movement, currently £129.
- The Numbers: twelve styling products numbered by step, from THE 1 hair primer to THE 12 salt mousse, at £15 each. The full set of twelve is £150.
Current offers
- 3 for 2 on The Numbers; add three to your basket and pay for two.
- BLOW bundles, with savings of more than £90 against buying the items separately.
- Over 30% off the PHAT and STRAIT straighteners, currently £85 and £80.
- Free UK shipping on orders over £50.
- 10% off your first order when you sign up to the newsletter.
How to save more
- Check the bundles before you buy a single tool. Several pair a dryer or straightener with brushes and products for less than the items cost separately.
- Combine the 3 for 2 on The Numbers with the free shipping threshold: three products at £15 each come to £30 after the offer, so adding a brush such as the BRUSH Vent at £13 gets you closer to £50.
- Sign up for the newsletter before your first order so you get the 10% welcome discount.
Electrical tools bought direct from September 2025 come with a two-year warranty in the UK. Products bought through outlet channels such as eBay or Amazon end-of-line stock get the standard one-year warranty instead.
Products, prices and offers checked on the store's own website on 4 Oct 2026. Prices and stock can change.
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mdlondon codes & deals today
BRUSH Radial reduced to £13
Sale price on the BRUSH Radial round brush. Prices can change.
Free UK shipping on orders over £50
UK orders over £50. UK mainland orders are sent by DPD and need a signature.
Over 30% off PHAT and STRAIT straighteners
PHAT is currently £85 and STRAIT £80. Prices can change.
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