JimJam The Label: personalised pyjamas and dressing gowns

Shopping at JimJam The Label? See all current JimJam The Label discount codes and deals, checked regularly.

JimJam The Label is a UK nightwear brand started by its founder, Evie. It sells women's pyjama sets, dressing gowns, lounge sets and oversized hoodies, and many pieces can be embroidered with initials or a name of up to six characters. That makes it handy for birthdays, bridesmaid gifts or Christmas Eve boxes, as well as for anyone who just wants new pyjamas.

The ranges change with the seasons. Summer brings poplin, satin and seersucker shorty sets, while the autumn collection is all borg, fleece, velour and brushed fabrics. Most items come in S/M and L/XL (roughly UK 8-12 and 12-16) or a single size, and orders ship from a UK warehouse in Greater Manchester.

Prices are straightforward: most pyjama sets cost £36 to £40 and dressing gowns £40 to £45, with a few satin pieces reduced at the moment. Personalised pieces use the embroidery thread colour shown in the product photos, and you choose between a traditional serif font and a script style. UK express delivery is £4.99, and the brand also ships to Europe, the US, Australia and beyond.

What's worth a look

• Teddy Bear Pyjama Set – currently £38, one of the new autumn prints. Prices can change.
• Longline Fur Cream Dressing Gown – currently £45, a longer, heavier gown for colder nights.
• Mono Zebra Dressing Gown – currently £40. There are matching mono zebra pyjama and lounge sets too.
• Oversized Grey Borg Cosy Hoodie – currently £38, one size, for lounging rather than sleeping.
• Black Traditional Pyjama Set – currently £40, a classic button-up set that takes embroidered initials well.

Current offers

• 10% off your first order: join the Jim Jam Club newsletter and the brand emails you a 10% discount for your first order.
• Red Satin Pyjama: now £30, down from £40.
• Monochrome Satin Pyjama Set: now £33, down from £40.
• Personalised Luxury Satin Nightshirt: now £25, down from £32.

Sale items can't be returned, so check sizes carefully before you buy.

How to save more

• Sign up for the newsletter before your first order, not after, so you can use the 10% discount straight away.
• Order personalised gifts early. Embroidery adds around seven working days, and paying £4.99 for express UK delivery won't make up for a late start.
• Use the size guide. Personalised and sale items are non-refundable, and returns for other items cost £4.50 through the UK returns portal, which comes off your refund.
• Look at the matching sets. Several prints, such as mono zebra, come as a dressing gown, a pyjama set and a lounge set, so you can build an outfit over time rather than all at once.

Products, prices and offers checked on the store's own website on 5 Oct 2026. Prices and stock can change.

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