Current Swiss Watches Direct voucher codes and offers
VATfree
Deal
VAT removed on international, Channel Islands, BFPO and FCDO orders
VAT removed on international, Channel Islands, BFPO and FCDO orders
For deliveries outside the UK and to Jersey, Guernsey, BFPO and FCDO addresses. International orders ship by DHL Express; import duties may apply in the destination country.
20%below RRP
Deal
15-20% below RRP on new TAG Heuer, Breitling, Omega and Longines watches
15-20% below RRP on new TAG Heuer, Breitling, Omega and Longines watches
Discounts vary by model; each listing shows the price against the RRP. New watches with the manufacturer's activated warranty.
Ways to save at Swiss Watches Direct
- Look at the delivery time on each listing before you buy. Watches that have to be sourced can take 10 working days or more, so leave time for birthdays and Christmas.
- Don't wear or size the watch until you're sure. Once a watch has been worn, including bracelet sizing, it's no longer covered by the refund and exchange policy.
- Buying from outside the UK, the Channel Islands, BFPO or FCDO? VAT is removed from the price.
- Watches delivered in December get a 30-day exchange period instead of 14 days.
- If you pay by credit card, PayPal or finance, the watch can only be sent to your registered address.
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Why use Voucher Magpie?
Every Swiss Watches Direct deal here comes from Swiss Watches Direct itself or its official affiliate programme, never copied from another voucher site. When you shop through our links, Swiss Watches Direct may pay us a commission. It never changes your price. We give 50% of that commission to the charity, club or school you choose, at no extra cost to you.
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About Swiss Watches Direct
Swiss Watches Direct is an independent online watch retailer based near Pevensey in East Sussex. The company was registered in April 2005 as TAG Watches Direct Ltd and later renamed, and it says it has sold watches online ever since to around 30,000 customers. It is not an authorised dealer for the brands it sells and says plainly that it isn't affiliated with them. Instead it buys brand-new watches from official authorised dealers in the UK and Europe, which is how it can sell below the recommended retail price.
Its specialities are TAG Heuer, Breitling, Omega and Longines, typically listed at 15 to 20% below RRP, with the RRP shown next to each price. It also stocks Baume et Mercier, Bell & Ross, Blancpain, Chopard, Grand Seiko, Hublot, IWC, Jaeger-LeCoultre, Panerai, Rado, Tudor and Zenith, plus watch winders and bracelets. Every watch is new with its serial number, and comes with an authorised-dealer-stamped, activated international warranty card. Swiss Watches Direct adds its own two-year cover for quartz batteries.
It sells online only, with phone sales on weekdays. Each listing shows its own delivery time, often several working days while the watch is sourced, and UK orders go by fully insured Royal Mail Special Delivery. VAT is removed for international, Channel Islands, BFPO and FCDO orders. Finance is available through Novuna, as Swiss Watches Direct Ltd is an FCA-authorised credit broker.
Swiss Watches Direct delivery and returns
| Delivery | UK orders go by fully insured Royal Mail Special Delivery, with a £20 insured delivery charge shown in the basket. Each watch lists its own delivery time once sourced from the dealer or manufacturer; some best sellers can arrive the next working day if ordered by 4pm. International orders go by DHL Express. Allow 1 to 2 extra days for the Channel Islands, Isle of Man, Northern Ireland and BFPO. |
| Returns | Contact them within 14 days of receiving the watch to return it for a full refund. It must be undamaged, unworn and unsized with complete paperwork, and sent back by Royal Mail Special Delivery. Exchanges carry a £20 delivery fee. Watches delivered in December get a 30-day exchange period. Cancel by 5pm on the order day for a full refund. |
Swiss Watches Direct at a glance
| Ways to pay | Apple Pay, Google Pay, Visa, Mastercard and American Express, plus PayPal, bank transfer and finance through Novuna. Credit card, PayPal and finance orders are delivered only to the registered address. |
From Swiss Watches Direct's own website. Terms change, so check at checkout.
Swiss Watches Direct customer service & reviews
Frequently asked questions
What's the best Swiss Watches Direct code today?
There's no Swiss Watches Direct discount code to copy right now. The best offer is 15-20% below RRP on new TAG Heuer, Breitling, Omega and Longines watches (biggest saving), no code needed.
Does Swiss Watches Direct do student discount?
We don't know of a student discount at Swiss Watches Direct at the moment.
10 more questions
Does Swiss Watches Direct offer a Blue Light or Armed Forces discount?
We don't know of a Blue Light or Armed Forces discount at Swiss Watches Direct at the moment.
How do I contact Swiss Watches Direct customer service?
Call 01323 761100 (Monday to Friday, 9:30am to 5:30pm). Or use the help centre on the Swiss Watches Direct website.
Can I use more than one Swiss Watches Direct discount code?
Usually not: most stores, including Swiss Watches Direct, accept one discount code per order. Automatic deals and sale prices can often be combined with a code, so check the terms on each offer.
Does Swiss Watches Direct offer a first-order discount?
We don't have a first-order code for Swiss Watches Direct right now. Sign up for alerts and we'll email you if one lands.
Can I use a Swiss Watches Direct discount code on sale items?
It depends on the code. Many discount codes exclude items that are already reduced, so open Terms on the code before you use it.
When does Swiss Watches Direct usually run 20% off promotions?
Over the last two years we've listed Swiss Watches Direct codes or deals worth 20% or more in October. Sign up for alerts to hear when the next one lands.
Why didn't my Swiss Watches Direct code work?
Most codes exclude gift cards and items already reduced, and some need a minimum spend or are for new customers only. Open Terms on the code, or tap "Didn't work?" and we'll recheck it.
Are these Swiss Watches Direct codes verified?
Every Swiss Watches Direct code here comes from Swiss Watches Direct itself: its own daily feed through its official affiliate programme, or its own website. Each offer shows when we last checked it.
Does Voucher Magpie donate to charity?
Yes. When you buy from Swiss Watches Direct through our links, Swiss Watches Direct pays us a commission, and we give 50% of it to the charity or club you choose. We pay each cause its confirmed commission every quarter (Jan, Apr, Jul, Oct), once the shop has confirmed the sale, usually 30 to 90 days after the order.
Does using Voucher Magpie cost more?
No. You pay Swiss Watches Direct's normal price, less any discount. Our commission is paid by Swiss Watches Direct or its affiliate network, not by you.