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Direct-Running: discounted running shoes from France, priced in pounds

A French running specialist with Mizuno, Saucony, adidas and Nike shoes well below list price, but £16.99 delivery to the UK.

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Black and white shot of a runner's legs and trainers in motion with a long shadow on the roadDirect-Running logo
Photo: Mathias Reding on Unsplash
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Direct-Running codes & deals today

5%off
Discount code

Extra 5% off selected shoes

No end date given

From Direct-Running's websiteChecked 1 day ago

10%off
Discount code

Extra 10% off CMP products

Ends 31 Dec

From Direct-Running's websiteChecked 1 day ago

10%off
Discount code

Extra 10% off Craft products

Ends 31 Dec

From Direct-Running's websiteChecked 1 day ago

Shopping at Direct-Running? See all current Direct-Running discount codes and deals, checked regularly.

Direct-Running is a French online running shop with an English-language UK site that prices everything in pounds. It belongs to Spacefoot, a group that runs a family of specialist sports shops, and it ships from a warehouse in the Loire valley. The range covers road and trail running shoes, clothing, hiking kit, GPS watches and nutrition from brands including adidas, Nike, Saucony, Mizuno, Puma, Under Armour, Garmin and La Sportiva. It suits runners who know their model and size and want to compare prices on last season's colours.

The important thing for UK buyers is delivery: parcels come from France by FedEx for £16.99, arriving in 2 to 6 working days after a day or two's processing. Sizes are listed in EU sizing, and the shipping page doesn't say whether any import charges apply, so check the total at checkout before you pay.

What's worth a look

Here are six men's running shoes with the lowest size price shown today; prices can vary by size.

The Mizuno Wave Rider 29, a long-running neutral daily trainer, was £87.32 against a listed £136.59, and the plateless Saucony Endorphin Azura was £102.44. For the trails, the Nike ReactX Pegasus Trail 5 was £119.51. The biggest cuts we saw were on the adidas Adizero Boston 13 and the Under Armour Velociti Distance, both £81.95 in some sizes.

Beyond shoes, the clearance section had more than 8,500 discounted products when we looked, including Garmin watch straps and running clothing.

Each product page also shows a small credit you'll earn towards your next order once your purchase is confirmed. You can pay by card, Apple Pay or PayPal, which offers three interest-free instalments. Returns can be started within 30 days of delivery from your account, but items must be unworn, in their original box with labels attached, and you cover the cost of sending them back unless they're faulty.

Current offers

Our current Direct-Running codes include 10% off Mizuno (MIZU10), Saucony (SAUCONY10) and La Sportiva (SPORTIVA10), an extra 5% off everything with RUN5, and a code for Under Armour (UNDERARMOUR5). On the site itself:

  • CRAFT10 and CMP10 give an extra 10% off Craft and CMP products until 31 December 2026.
  • Some shoe pages show an extra 5% off with code EXTRA.
  • Newsletter subscribers get a 5% discount.

Codes can't be combined, so use whichever saves the most.

How to save more

  • Add the £16.99 delivery charge before comparing prices with UK shops: it matters more on one pair than on a bigger order.
  • Check the price for your size, as the "starting at" price on a shoe page may only apply to some sizes.
  • You pay the return postage to France, so check the size guide before ordering.

Products, prices and offers checked on the store's own website on 6 Oct 2026. Prices and stock can change.

Ad: affiliate links. If you buy through links in this article we may earn a commission, at no cost to you. Direct-Running didn't pay for this article or check it before we published it. How we make money.

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