Fitness Options: home gym kit from a specialist since 1989

Shopping at Fitness Options? See all current Fitness Options discount codes and deals, checked regularly.

Fitness Options is an independent fitness equipment specialist that opened in 1989. It used to run a big showroom, but these days it sells mainly online and visits customers to help plan home and company gyms. It suits anyone setting up a serious home gym, or a business kitting out a staff gym, who'd like advice from a team that employs its own installation engineers.

The range covers treadmills, exercise bikes, cross trainers, rowers, multi-gyms, benches, racks and free weights, plus boxing kit. Brands include WaterRower, NordicTrack, Schwinn, Horizon, Bowflex, Spirit and Inspire, and there's also a separate range of Dyaco Medical rehabilitation machines. For businesses, the team offers a gym design service with 2D and 3D visuals so you can see how a room will look before you buy.

What's worth a look

• A1 WaterRower, currently £899. A wooden water-resistance rower, and one of the shop's most popular items.
• Schwinn 700IC Indoor Spin Bike, currently £599, down from £849.
• Horizon T7.0AT @Zone Folding Treadmill, currently £1,299, down from £1,499. A folding design for rooms that double up as something else.
• Half Human Air Bike, currently £799, down from £999. A fan bike for short, hard interval sessions.
• Inspire Body Lift BL1, currently £1,199, if you're after strength equipment rather than cardio.

Prices can change. Some products may need a deposit if new stock won't arrive within 7 to 10 working days, and the team agrees a delivery date before taking payment for online orders. Because the company uses its own engineers, it can also handle installation and servicing after you've bought.

Current offers

• Reduced cardio machines. Lots of treadmills, bikes and rowers show a lower price against the original, including the Schwinn, Horizon and Half Human machines above and the Future T440 folding treadmill at £749 (was £899).
• Free delivery to England and Wales. Delivery is free unless a product says otherwise. Scotland, Northern Ireland and the islands carry a surcharge, so phone for a quote.
• Klarna instalments. You can spread the cost through Klarna at checkout.

We didn't find any discount codes on Fitness Options' own site.

How to save more

• Compare models across brands within the same category. The struck-through prices vary a lot, from around £100 off to several hundred pounds.
• Ask for an installation price before you order. Installation is quoted separately and isn't refundable, so check whether you need it at all.
• Keep the original packaging. If you return a large machine within 14 days, you pay to send it back, and sending it without the box can cost a lot more.

Products, prices and offers checked on the store's own website on 4 Oct 2026. Prices and stock can change.

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