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Skindays is an online skin and wellness shop founded in London in 2022 by Diana Stenbolt and Gemma Estrela, who met while working at the luxury fashion platform Farfetch. Their idea was to cut through an overcrowded skincare market by choosing brands carefully rather than stocking everything, and the shop says it now carries more than sixty brands, each picked against its three principles of being expert-backed, purpose-driven and responsible. The business is run by The Skindays Ltd, registered in London.
The range covers face, body and hair care, plus a holistic beauty section with aromatherapy, supplements, tools and light-therapy devices. Brands include Verso, Oskia, Goldfaden MD, Votary, Venn, Verden, Jeumont Skin and HigherDOSE, alongside a dedicated K-beauty edit with names such as Anua, Beauty of Joseon, Cosrx, Medicube and Torriden. You can shop by skin type, concern, ingredient or routine, and Skindays has its own small line too, such as a steel gua sha. For Christmas there's a gift edit split into price bands.
Prices are shown in pounds for UK shoppers, and the shop also sells across Europe in local currencies. UK standard delivery is free over £50, with next-day delivery available. Unopened items can be returned within 30 days, but opened skincare and sale items can't be returned unless faulty.