PHORIA: London-made rings, cuffs and charm jewellery in silver and vermeil

Shopping at PHORIA? See all current PHORIA discount codes and deals, checked regularly.

PHORIA is a jewellery brand born in London, and its designs take their cue from the city's urban look with a nod to pop culture. The collections are small and considered rather than constantly churning, and the pieces are designed to be worn and styled in more than one way. Everything is made in 925 sterling silver or 18ct gold vermeil, often set with white topaz, and trade coverage of the brand describes its silver as recycled. PHORIA is also stocked at Selfridges, and its debut range was reported to have been made in London's Hatton Garden, the city's historic jewellery quarter.

It suits anyone after chunkier, modern jewellery that still works every day: chain rings, pierced drop rings, carabiner hoops, ear cuffs and letter pendants. Prices sit in the premium bracket, roughly £100 to £900 on the homepage, so it's a brand for a considered gift or a piece you'll wear for years rather than an impulse buy. Every piece comes with a lifetime warranty, and the site lists worldwide shipping in up to 3 days.

What's worth a look

Here are six picks from the PHORIA homepage when we checked, from a single ring to a personalised bracelet:

The Mini Pierced Drop Ring in 18ct gold vermeil at £205 is the easiest way into the brand, and its bigger sister, the Pierced Drop Ring in sterling silver with a pear white topaz, was £270. If you like a stacked look, the Pierced Drop Ring Stack in sterling silver was £350. The Hookup Chain Ring in 18ct gold vermeil with white topaz was £420, and the Sugar Rush Huggie Earrings with a gold chain were £340.

For a gift, the I.D. charm bracelet is made with a letter of your choice; "The J" version in 18ct gold vermeil was £395. There are letter pendants from £105 in silver and £135 in gold vermeil too, and the new Hard Candy collection was on the homepage when we checked.

Current offers

When we checked, PHORIA offered 10% off your first order with the code WELCOME10 when you sign up to its emails, and free UK shipping. There's also a VIP access sign-up linked from the footer.

How to save more

• Sign up to emails before you buy, so the 10% welcome code is ready for your first and usually biggest order.
• Choose your metal carefully. The same designs often come in sterling silver and gold vermeil, and silver is usually the cheaper of the two.
• Use the size and style guides before ordering a ring, as a correct fit saves sending it back.
• Read the materials and care page. Gold vermeil lasts longer if it's kept away from perfume and water, which means fewer repairs down the line.

Products, prices and offers checked on the store's own website on 6 Nov 2026. Prices and stock can change.

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