fresh is a skincare brand that began as a single shop in Boston in 1991, opened by Lev Glazman and Alina Roytberg, who were drawn to natural, time-honoured skincare remedies. It has been part of the LVMH luxury group since 2000 and is now based in New York, selling skincare, lip care, body care and fragrance in more than 25 countries.
The brand is known for using natural ingredients such as soy, sugar, rose and black tea in its formulas. Its best-known products include the Soy Face Cleanser, which LVMH says sells one every 30 seconds around the world, and Crème Ancienne, a rich cream inspired by an ancient Roman recipe and made by hand in small batches. LVMH says the brand has more than 200 specialists, from skin biologists to botanists, and that each product can take up to three years to formulate.
The store at fresh.com is the brand's own shop. We couldn't check its delivery options for UK shoppers, so look at the delivery details at checkout before ordering.