Gx Pillows discount codes, October 2026

Gx Pillows was started by Alexander Miles, a furniture and domestic product designer. His daughter Georgia struggled to get comfortable at night while recovering from treatment, so he took dozens of pillows apart to work out why they all flattened and spread during the night. His answer was a set of internal ties that pull the pillow in and up, keeping the filling in place. The name comes from the way Georgia signs her cards to him: G and a kiss.

The main product is the Gx Suspension Pillow, in Medium-soft or Medium-firm, with a cotton shell and a vented end. There's also the Like Down pillow, filled with a hypoallergenic fibre that feels like goose down, the top-of-the-range Superluxe, a firmer Support Pillow for sitting up in bed, a smaller Camper Pillow, Wonder Cooler bedding and cotton percale bed linen. All the pillows use synthetic fibre rather than feathers, and twin and family packs cost less per pillow.

The pillows are made by Beautiful Sleep Ltd at its factory on the Ely Valley Business Park in Pontyclun, South Wales, and the customer service team works there too. Orders can be placed online or on a freephone number. Gx delivers across the UK, including Northern Ireland, the Channel Islands and the Isle of Man, but not abroad.