Envato Market: ThemeForest's website themes and templates, explained

Shopping at Envato Market? See all current Envato Market discount codes and deals, checked regularly.

Envato Market is the marketplace side of Envato, the Australian creative company founded in Melbourne in 2006 and now owned by Shutterstock. Its best-known store, ThemeForest, sells ready-made website themes and templates from independent designers and developers: WordPress themes for shops, blogs, portfolios and directories, plus Shopify, WooCommerce, HTML, Joomla, Webflow and Figma templates.

ThemeForest is one of several Envato Market stores: there are sister marketplaces for code and plugins, video templates, music, graphics, photos and 3D files, all selling one-off downloads from independent creators. It suits small businesses, freelancers and hobbyists who want a professional-looking site without paying for a custom design. You buy each theme once, and every item has its own page with a live preview, the author's name, the number of sales so far and a list of what's included. Most come with future updates and six months of support from the author.

What's worth a look

Here are some of the long-running bestsellers and a couple of more specialist themes on ThemeForest right now.

Avada is one of the most-bought items on the whole marketplace, with more than a million sales, and costs $69 for a Regular Licence. If you're building an online shop, WoodMart and Flatsome are both WooCommerce themes worth comparing, at $69 and $59. Shopify store owners can look at Avone, a Shopify theme at $89.

Before you buy, open the live preview and click through the demo pages on a phone as well as a computer, since that's how most of your visitors will see the site. The sales count on each page is a useful sign of how widely a theme is used, and a popular theme tends to have more tutorials and answers online if you get stuck. Specialist themes such as Listeo, at $119, come with booking and directory features built in, which can save buying separate plugins, but read the item page carefully: Listeo's author says they don't support it.

Current offers

ThemeForest's WordPress category has an on-sale filter that lists themes currently shown at a reduced price. When we looked, the weekly bestsellers included the Pixer digital agency theme at $79, down from $159. Sale prices change, so check the item page before you buy.

Envato also runs Envato Elements, a separate subscription with unlimited stock downloads, priced in pounds for UK customers. Its Core plan is £12.50 a month billed annually, and students get 28% off.

How to save more

• Check what support is included before you buy. Most themes include six months from the author, but some, such as Listeo, say the author doesn't support the item.
• If you want a full year of support, add it at checkout. The 12-month extension is shown at a lower price when you buy the theme than its full listed price.
• Choose the right licence. The Regular Licence covers one site or product that's free to its users; you only need the much dearer Extended Licence if people pay to use what you build.

Products, prices and offers checked on the store's own website on 23 Oct 2026. Prices and stock can change.

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