GAME: consoles, controllers, new releases and LEGO in one place

Shopping at GAME? See all current GAME discount codes and deals, checked regularly.

GAME has been selling video games in the UK since 1990. It's now part of Frasers Group, and while its standalone high-street shops have closed, it trades online at game.co.uk and through GAME concessions inside Sports Direct and House of Fraser stores. It suits anyone buying for a gamer: consoles, controllers and new releases sit alongside headsets, PC gaming kit and digital gift cards.

It's also worth a look if gaming isn't the whole story. GAME now carries a big range of LEGO, board games, toys, Pokémon and Yu-Gi-Oh! cards and character gifts, so one basket can cover a gamer and a younger sibling. Big releases are usually up for pre-order well before launch day.

The site is split into sensible sections: Xbox, PlayStation, Nintendo, PC gaming, tech, LEGO, toys and trading cards, with a Christmas and gifting area that includes stocking fillers, character gifts and gifts for gamers. The trending links on the homepage point to the moment's big releases, such as Grand Theft Auto VI and EA Sports FC 27, which makes it quick to find the game everyone's asking for. Digital gift cards for PlayStation and other platforms are handy if you're not sure which game someone already owns, and the coming soon page shows what's up for pre-order. GAME also has its own app for iPhone and Android if you'd rather browse on your phone.

What's worth a look

A mix of hardware, new games and LEGO from GAME's current range.

The PlayStation Portal (£219.99) lets PS5 owners stream games around the house, and a spare DualSense controller is £64.99. For something to build, the LEGO Iconic Trainer Moments Poké Ball is £209.00, while LEGO Animal Crossing's Leif's Caravan & Garden Shop is a much smaller £23.00. Several games and LEGO sets were priced below their usual ticket price when we checked, and prices can change at any time.

Current offers

We don't have any GAME codes right now, but these were running on the site:

• Up to 90% off toys and games in the toys sale.
• Wooden toys up to 70% off in the wooden toys section.
• Pay in 3, interest free with Frasers Plus, with £0 to pay at checkout. It's a credit account and subject to status (representative 29.9% APR variable on longer plans).

How to save more

• Pre-order big releases early: some upcoming games were listed for a few pounds below their ticket price.
• If you already use Frasers Plus, check the Frasers Plus exclusive prices page, which gives account holders early access to selected discounts, and you earn points as you shop.
• Look at the stocking fillers and gifts for gamers pages for cheaper add-ons.

Products, prices and offers checked on the store's own website on 23 Oct 2026. Prices and stock can change.

Ad: affiliate links. If you buy through links in this article we may earn a commission, at no cost to you. GAME didn't pay for this article or check it before we published it. How we make money.