indu: gentle skincare made for teens, from £16

Shopping at indu? See all current indu discount codes and deals, checked regularly.

indu is a UK skincare brand made for teenage skin. It was started by people behind the online beauty retailer Feelunique, and its products and marketing are shaped by a committee of teens. The brand sells direct and through Sephora, both in UK stores and in Australia and New Zealand. It says its range is suitable for ages 13 to 19, though older or younger people can use it too.

It suits teens starting their first skincare routine, and parents who'd rather they used something gentle than whatever's trending online. The formulas are non-comedogenic, meaning they're made not to clog pores, and they're dermatologically tested on teens. A consultant dermatologist recommends the brand on its homepage. If you don't know where to start, a quiz on the site suggests a routine for balanced, blemish-prone, combination or sensitive skin.

The range is simple. Cleansers, moisturisers and an SPF form the core, with sets that bundle them into a ready-made routine, plus a new cooling eye stick.

What's worth a look

The everyday basics plus one set, at the prices shown on the homepage when we checked.

The Universal Cream Cleanser at £19 and the Universal Soft-Cream Moisturiser at £23 are the two steps most teens need. Everyday Hero SPF 50+ at £25 adds daily sun protection. If you'd rather buy it all at once, the Universal 3-step Skincare Set is £60. The new Fresh Fix Eye Stick, a cooling ice balm stick, is £16.

There are several sets to choose from. The Universal Mini Discovery Set at £20 is a cheap way to try the core range, and the Skin Essentials Set is £50. The Ultimate Universal Skincare Set is £55 and the Complete Universal Routine Set is £77, and there's a Clarifying 3-step Skincare Set for blemish-prone skin. Cleansing Pads are £14 if you just need a top-up. indu also runs a sponsorship programme on its site, and its teen committee helps decide what it makes next.

Current offers

indu offers free UK delivery on orders over £20, so most single products, or any two smaller ones, ship free. When we checked, a couple of sets, including the Going Undercover Set at £35, were shown against a higher crossed-out price. A limited-edition indu x Norris Nuts set was also being promoted.

How to save more

• Do the skin quiz first, so you only buy the products that suit your skin type.
• Choose a set over separate products if you need the full routine. Sets are where the bundle savings are.
• Keep each order over £20 so delivery is free.

Products, prices and offers checked on the store's own website on 6 Nov 2026. Prices and stock can change.

Ad: affiliate links. If you buy through links in this article we may earn a commission, at no cost to you. indu didn't pay for this article or check it before we published it. How we make money.