Mailchimp: email marketing plans, SMS and landing pages for UK businesses

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Mailchimp is an email marketing platform, owned by Intuit, that lets you build a mailing list, design and send newsletters, set up automated emails and run SMS campaigns from one account. It also has a free landing page builder and sign-up forms, so you can grow a list before you have a full website.

It suits small businesses, shops, charities and creators who want to keep in touch with customers without hiring an agency, and growing teams that need automations, testing and reporting. Prices on the UK pricing page are in pounds and change with the number of contacts you have, so the figures below are the starting prices the page shows.

What's worth a look

Here are Mailchimp's plans and two of its tools, with the prices shown on its pages today.

The Standard plan is the one Mailchimp pushes hardest, at £15.03 a month for the first 12 months. It comes with a 14-day free trial, and Mailchimp says customers see up to 27x ROI using it. Essentials, at £9.77 a month, is the cheaper paid option for smaller lists, and you can drop back to the basic Free plan at any time.

Premium, at £262.98 a month for 12 months, is aimed at larger businesses with big lists and teams. Mailchimp also offers a one-month free trial of Premium to qualifying new customers through its sales team. If you send texts as well as emails, SMS marketing works alongside your email plan and uses SMS credits, with the number of credits per message depending on its length.

Whichever paid plan you pick, the price on the page is for the first 12 months, and it then moves to the regular monthly price for your number of contacts and email sends. The pricing page has a contact selector, so set it to your real list size to see what you'd pay.

Not ready to pay? The Free plan costs £0 a month and includes the email builder and landing pages, which is enough to test whether email works for your business.

Current offers

• Businesses with 10,000 or more contacts can save 15% on the first 12 months of the Standard or Premium plan, and you keep the discount if you switch to Premium or Essentials.
• The Standard plan has a 14-day free trial, so you can try its automations and reporting before you pay.

How to save more

• Clean your list before you upgrade. Mailchimp prices by contacts, so removing old or unsubscribed addresses can keep you in a cheaper band.
• Start on Free or Essentials and move up only when you need Standard's automations. Mailchimp lets you change or downgrade plans at any time.
• Use the free trial for a real campaign, so you can see whether the extra features earn their cost.

Products, prices and offers checked on the store's own website on 4 Nov 2026. Prices and stock can change.

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