ROOBiE: oversized, mix-and-match baby and toddler clothes from a small UK brand

Shopping at ROOBiE? See all current ROOBiE discount codes and deals, checked regularly.

ROOBiE is a small UK baby and toddler clothing brand started by a mum, Sammi, after her son Reu was born in 2024. Most of his wardrobe came from Australian boutiques, and she wanted to bring that relaxed Aussie toddler look closer to home: oversized fits, muted colours and clothes that cope with nursery days and muddy walks. Orders are hand-packed by the family, and the brand ships across the UK, Europe and much of the world.

The idea is more outfits from fewer pieces. Everything comes in four signature colours, Macadamia Milk, Choccy Biccy, Bondi Breeze and Raspberry Whip, which are designed to mix and match, with limited-edition shades added each season. Sizes run from newborn to about five years, and the roomy cuts with roll-up cuffs mean pieces last longer as your little one grows. It suits parents who'd rather buy a handful of good basics than a drawer full of one-off outfits.

What's worth a look

Here are six picks from the ROOBiE site, with prices as shown today.

The 4-in-1 Reversible Teddy Coat is the brand's big winter piece: one coat that works as a quilted puffer, a teddy fleece coat or either of two gilets, currently on pre-order. The oversized balloon-fit cargos are another favourite, with roomy pockets and a relaxed shape that suits crawlers and toddlers alike. For everyday layering, the double-sided Fleece Zip Up Hoodie and quarter zip jumper pair with the wide-leg joggers and cargos in any of the four colours.

Current offers

• The end-of-season sale has up to 50% off selected styles, such as Oversized T-Shirts at £12 instead of £24 and Oversized Rompers at £16 instead of £32, while stocks last.
• Build your capsule and save on full-price pieces: buy 2 and get the 3rd 15% off, buy 3 and get the 4th 25% off, buy 4 and get the 5th 40% off, or buy 5 or more and get the 6th 50% off. The discount is applied automatically.
• You can spread the cost with Klarna, Clearpay or PayPal at checkout.

How to save more

• Plan a bigger full-price order in one go, such as a hoodie, joggers, a jumper and a hat, so the capsule multi-buy takes a chunk off the later items.
• Check the sale first for T-shirts, rompers and shorts, which are half price, but remember the multi-buy only counts full-price pieces.
• Stick to the four signature colours if you want everything to work together, so fewer pieces give you more outfits and hand-me-downs still match.

Products, prices and offers checked on the store's own website on 23 Oct 2026. Prices and stock can change.

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