Genevieve Sweeney discount codes, October 2026

Genevieve Sweeney is a British knitwear label founded by designer Genevieve Sweeney, making its pieces in Britain since 2015. The brand was set up to keep British knitting skills and mills in work, and in 2025 it opened its own knitwear micro-factory in Hertfordshire. Its socks are made in Derbyshire, and the label is a member of Walpole, the body for British luxury brands.

The women's range covers sweaters, cardigans, knitted T-shirts and vests, and a few knitted dresses and skirts, in yarns such as Scottish-spun cashmere, lambswool and naturally dyed merino. Socks are a big part of the shop, with wool, alpaca, organic cotton, sparkly and walking styles, plus sock gift boxes and a monthly sock subscription. Accessories include triangle and oversized scarves, beanies and gloves, and there is a smaller men's line of sweaters, vests, socks and accessories. Some knitwear can be monogrammed, and there is an archive sale section.

The brand suits shoppers after colourful, British-made knitwear or a smaller gift such as socks. Prices are in pounds. UK standard tracked delivery is free over £80, with next-day options for a fee, and the label ships worldwide with duties paid on orders to Europe, North America and Australia.