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Price matching: how to get a store to match a lower price

Some stores promise to match a lower price you find elsewhere. They aren't legally required to, so it pays to know each store's rules.

Three blank price tags hanging on strings
Photo: Angèle Kamp on Unsplash

A price promise or price match is a store's own policy. UK law doesn't require shops to match each other's prices, so each scheme has its own rules about which competitors count and what proof you need.

How price matching usually works

  • Same product. It must be the identical item, including model number, size and colour.
  • In stock. The other store must have it available to buy.
  • A qualifying competitor. Most schemes only count UK retailers, and many exclude marketplaces, outlets and membership-only prices.
  • A time limit. Some stores match before you buy, and some refund the difference for a few days after.

Stores with price promises

Examples on Voucher Magpie include Screwfix, which matches qualifying UK retailers, and Ocado, which matches Tesco.com prices on thousands of products. Check each store's page for current terms.

Your rights if the price drops after you buy

There's no legal right to a refund of the difference. But for most online purchases you can cancel within 14 days of delivery under the Consumer Contracts Regulations, so if a store won't refund the difference, you may be able to return the item and buy it again at the lower price.

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