AmoFashion: abayas, evening dresses and winter coats in modest styles

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AmoFashion is the online shop of Amofashion Ltd, a company registered in London in 2024. It sells modest womenswear, much of it Turkish-made, covering everyday abayas, evening and wedding dresses, hijabs and headscarves, knitwear and winter coats.

It suits women looking for long, covered styles for everyday wear, Eid, weddings and other events, and anyone who wants modest outerwear for winter. Prices can be shown in pounds, euros or dollars. Orders are sent by FedEx rather than from a UK high street shop, so allow time for processing and delivery. Payment options at checkout include cards, Apple Pay and Google Pay, as well as Klarna and Afterpay if you'd rather spread the cost of a bigger order.

What's worth a look

Here are six pieces from the current range, with the pound prices shown on the homepage when we checked.

For events, the Erim Satin Evening Dress in emerald and the crepe evening dress in plum are both full-length styles. With winter coming, the Pleated Detail Coat is made from cashmere fabric, according to the product page, while the Lotus Coat is a quilted option.

The categories are easy to browse. There are closed and open abayas, summer and winter abayas, girls' abayas, Haj and Umrah wear, Turkish abayas, event and wedding dresses, and a section of hijabs, jilbabs and headscarves. Outside dresses, there are trouser suits, skirts, knitwear dresses, cardigans, swimwear sets and prayer rugs.

Product pages list the fabric for each piece, such as satin, crepe, tulle or quilted fabric, and many items come in several colours and sizes that you choose on the product page. Read the fabric note and the size options carefully, because the return window is short.

The winter section is worth a look as the weather turns. It includes long cashmere-fabric coats, quilted coats and furry puffer jackets designed to sit over a long dress or abaya.

Current offers

• Shipping is free on orders over 150 USD/EUR, which works out at roughly £125-£130.
• We didn't find any discount codes on the site when we checked.

How to save more

• If you're close to the free-shipping threshold, add a scarf or a second dress rather than paying for delivery on its own.
• Read the returns policy before you order. It gives you 7 days after delivery and mainly covers damaged, wrong, missing or delayed orders, so check sizing carefully.
• Order early for weddings or Eid. Processing takes 3 to 5 business days, then FedEx delivery takes another 2 to 5 business days.

You can get in touch through the form on the contact page. No phone number is listed.

Products, prices and offers checked on the store's own website on 22 Oct 2026. Prices and stock can change.

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