BTOMIC: automatic watches with sapphire crystal and swappable straps

Shopping at BTOMIC? See all current BTOMIC discount codes and deals, checked regularly.

BTOMIC is a young watch brand that sells its own designs direct from its website. Its pitch is modern, design-led watches built with features you'd normally pay more for: automatic movements, sapphire crystal, forged carbon fibre on some models, and straps that you can swap yourself. The brand says its designs draw on a mix of artistic movements, with Bauhaus as one of the strongest influences, and that its founder came to watches from fashion and jewellery.

It suits watch fans who want something different from the big Swiss and Japanese names, and anyone buying a statement watch as a gift. The UK site shows prices in pounds, and the brand promises free 30-day returns and a two-year warranty, which takes some of the risk out of buying a watch you haven't tried on.

What's worth a look

Here are six from the homepage, all at their regular prices when we checked. Each model has a reference number, which helps when you compare colourways.

The Tyche and the Golden Coast (BA-238) both cost £304, and the Argus II (BA-375) is not much more at £349. Several other models on the homepage, including the original Argus and the Ironpath, sat at the same £304. At the other end, the Monza (BA-884) at £1,292 and the Icetice (BM-502) at £1,824 are the showpieces of the range. The Forcetice (BM-820) matched the Icetice's price.

Because the straps are made to be changed, BTOMIC sells them on their own too. The Golden Coast Strap at £38 is listed to pair with the BA-238, so you can give one watch a second look without buying another. The cheapest watch on the homepage was the Champion (BQ-141) at £228.

Current offers

We list free shipping to the UK for BTOMIC, and the brand's homepage also talks about fast worldwide shipping and secure checkout. It runs seasonal discounts from time to time, so check the site's banner before you buy. Signing up to its emails gets you its exclusive offers, according to the homepage.

How to save more

• Buy a strap rather than a second watch. At £38, a spare strap changes the look of a watch you already own for a fraction of the cost of a new one.
• Use the 30-day returns window. Sizing and weight are hard to judge from photos, so wear it at home first and send it back if it isn't right.
• Join the mailing list. The homepage invites collectors to sign up for exclusive offers, which is where discounts are likely to show up first.

Products, prices and offers checked on the store's own website on 7 Nov 2026. Prices and stock can change.

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