Kings Will Dream: Cheshire streetwear with puffers and hoodies marked down

Shopping at Kings Will Dream? See all current Kings Will Dream discount codes and deals, checked regularly.

Kings Will Dream, or KWD, is a streetwear brand from Knutsford in Cheshire. Its message is about ambition and thinking big, and the clothes match: logo hoodies, joggers, oversized T-shirts and a strong line in padded jackets, bombers and parkas. Orders are packed and sent from the company's base on the Parkgate Industrial Estate, which also means you can collect for free if you live nearby.

The range is mainly menswear, with a boys' collection that mirrors some of the adult styles, such as the Jackinson puffer and gilet. There's also a co-branded hoodie with Macclesfield FC. What stands out right now is pricing. A lot of the site carries special offer or clearance badges, and many pieces are selling for well under half their original price, which makes it worth a look for winter coats and gym-to-street basics.

The collections include KWD Studio, with its own hoodies, joggers, shorts, T-shirts and kids' pieces, and KWD Original, while the new arrivals page is where the seasonal outerwear lands. Delivery is simple: standard UK delivery takes two to five working days, express is £4.99, and orders before midday Monday to Thursday are usually processed the same day. KWD also ships to the EU for £7.99 on orders under £100, with no extra taxes to pay on arrival.

What's worth a look

These six caught our eye, with plenty of autumn and winter layers among them.

The Wakaday bomber is a padded, zip-through jacket with ribbed collar, cuffs and hem, down to £59.99 from £125. For something warmer, the Jackinson puffer has a fixed hood, zipped pockets and elasticated cuffs for £34.99, and there's a kids' version for £29.99. Hoodies such as the oversized Tonally in asphalt grey are £19.99, down from £59.99.

Current offers

We don't have any affiliate codes for Kings Will Dream yet. When we looked, the site was offering:

• Code SEPT25 on selected jackets, puffers and basics, shown on the collection pages as a lower "with code" price. The Wakaday bomber, for example, drops to £44.99. Codes don't apply to clearance or sale items unless stated.
• 25% off for newsletter subscribers when you sign up.
• Buy one get one free on selected items, with the cheapest item free.
• Free standard UK delivery on orders over £50, or free local collection in Knutsford.

How to save more

• Check the collection pages rather than individual product pages for code prices. That's where the SEPT25 price is shown.
• Buying Christmas presents? Orders placed from 1 November to 20 December can be returned until 31 January.
• Add a pack of socks or boxers to get over £50 and save the £3.99 delivery charge.

Products, prices and offers checked on the store's own website on 21 Oct 2026. Prices and stock can change.

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