Insta360 UK store: 360 cameras, action cams and current prices

Shopping at Insta360? See all current Insta360 discount codes and deals, checked regularly.

Insta360 is best known for 360-degree cameras that record everything around you, so you can choose your framing afterwards. Its official UK store sells the full range: 360 cameras, action cameras, tiny pocket cameras, phone gimbals, webcams, wireless microphones and accessories, all priced in pounds.

It suits anyone who films their own adventures, from cycling, skiing and diving to family days out, as well as creators and vloggers who want stabilised footage without lugging a lot of kit around.

What's worth a look

Here are six products from the UK store, with their starting prices.

The new Insta360 X6 is the flagship 360 camera, from £619. Insta360 says it shoots 8K 360 video with dual Sony sensors. If you want 360 footage for less, the older X4 is currently from £299, down from £499.99. Its standard bundle is the cheapest way into 8K 360 here, and the X4 comes in bundles for skiing, cycling, motorcycling and diving.

For a traditional action camera, the Ace Pro 2 is from £329, down from £389.99. It has an 8K sensor, a Leica lens and a flip screen. The GO Ultra, from £389, is a tiny 4K camera you can clip on or mount almost anywhere for hands-free shots.

For phone users, the Flow 2 series of AI-tracking gimbals starts at £99.99 and has a built-in selfie stick and tripod. The Insta360 Mic and Mic Pro, from £75, are clip-on wireless microphones that connect to Insta360 cameras.

The rest of the range is worth a browse too. The X5 360 camera is from £519.99, the Luna series from £469, and the Wave from £279. There are Link 2 webcams from £149.99 and the Snap selfie screen at £72.99. Accessories include the Mic Air from £49.99 and microSD cards from £55.99.

Current offers

• Free shipping on orders over £115.
• Current reductions on the X4, Ace Pro 2, Flow 2 series, GO 3S and Ace Pro, each marked "Save up to" on the store.
• The X4 standard bundle shows the biggest drop of the six, at £299 from £499.99.

How to save more

• Compare bundles carefully. Each camera comes in several bundles. The standard bundle is usually the cheapest, while bundles such as the X4's Ski or Bike sets add mounts you might otherwise buy separately.
• Consider the previous model. Older cameras like the X4 and Ace Pro often carry the biggest reductions once a new model launches.
• Bundle accessories to pass £115. If your camera is just under the free-shipping threshold, adding a memory card or mic you'd buy anyway saves the delivery charge.

Products, prices and offers checked on the store's own website on 4 Nov 2026. Prices and stock can change.

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