Store spotlight: FITORY, comfortable everyday shoes with free UK shipping

Shopping at FITORY? See all current FITORY discount codes and deals, checked regularly.

FITORY is an online shoe brand, founded in 2021, that designs comfortable footwear for everyday wear. Its contact address is in Hong Kong and it sells to the US, the UK, Canada, Germany and elsewhere through its own website. Most of the range is for women, with a smaller men's line of clogs, sandals and slippers. It suits anyone who wants easy, good-looking shoes for work, weekends and pottering about at home without paying high street prices.

UK shoppers get their own store in pounds at fitory.com/en-gb. FITORY says shipping is free on every order, with 1 to 2 working days to process and 3 to 6 working days to deliver, and its FAQ says prices already include taxes, so there's nothing extra to pay when the parcel arrives.

What's worth a look

These six pairs come from the UK store, with the prices shown when we checked.

The Breathe clogs are one of FITORY's best sellers: a suede upper, an adjustable buckle strap and a contoured cork footbed, at £39.99 instead of £49.99, in colours from taupe to green. For the colder months, the Janis platform boots have a lace-up front with an inside zip, so they're quicker to get on and off, and cost £69.99.

If you need something smarter for the office, the Noble and Luisa loafers are both £45.99, down from £69.99. Noble has a chunky platform sole and Luisa a horsebit detail on a slimmer shape.

Most styles come in several colours and finishes, so it's worth clicking through the swatches on each page. The Janis boots, for example, come in dark green, black, brown, denim and brown suede, and the Noble loafers in black patent, black, beige and two suede shades.

Current offers

We don't have any FITORY codes in our feed yet, but these were running on its UK store when we checked:

• Free shipping on all orders.
• 10% off your first order when you sign up to the newsletter.
• Sale prices across the best sellers, including the Breathe clogs at £39.99 (was £49.99), the Mirth Mary Janes at £42.99 (was £59.99) and the Noble and Luisa loafers at £45.99 (was £69.99).

Only one discount can be used per order, so the newsletter code can't be combined with another code.

How to save more

• Create an account before you check out. FITORY's returns are free for account holders, which takes the risk out of trying a new size.
• Look at the size guide on each product page, which lists US, UK and EU sizes, and check whether a wide fit is offered. The Mirth flats, for example, come in medium and wide.
• Sale items are refunded at the price you paid, and Final Sale items can only be exchanged or swapped for store credit, so check the product page before you buy.

Products, prices and offers checked on the store's own website on 22 Oct 2026. Prices and stock can change.

Ad: affiliate links. If you buy through links in this article we may earn a commission, at no cost to you. FITORY didn't pay for this article or check it before we published it. How we make money.